Client:
Peninsula Recycled Timber
Overview
Peninsula Recycled Timber approached us after looking for a local Mornington Peninsula website design company that could deliver a clean, user-friendly website with strong SEO foundations. As a brand-new business, they needed a digital presence capable of attracting both B2B and B2C customers - including timber buyers, sellers, builders, designers, commercial clients and homeowners.
Their branding was already complete, but they needed a website that communicated quality, sustainability and trust from the very first click.
The Challenge
Peninsula Recycled Timber had a complex audience mix and a highly competitive keyword landscape.
The site needed to:
Showcase recycled and reclaimed timber in an engaging, visual way
Appeal to multiple customer types without overwhelming the user
Rank strongly for high-value search terms such as recycled timber, reclaimed timber, and Melbourne recycled timber
Support clear user journeys to key pages including Services, Gallery, and Contact
Our Approach
We developed a strategic content and SEO plan designed to reach customers looking for both sustainable materials and local suppliers.
Keyword Strategy: Focused on high-intent terms like recycled timber and Mornington Peninsula recycled timber.
Copywriting: Clear, conversational copy balancing SEO and authenticity.
Design & UX: Clean layout guiding all customer types efficiently.
Photography: Location shots by Toby Hudson for a polished, established feel.
Instagram Integration: Feed keeps customers updated on new stock and custom client designs, boosting engagement.
Navigation: Simple paths to product info and contact pages.
The Results
Top rankings for keywords like recycled timber, reclaimed timber, and Mornington Peninsula recycled timber.
High user trust from clear content and professional photography.
Frequent compliments on ease of use and visual appeal.
Long-term impact: A website that has supported steady business growth for nearly ten years.
Work With Us
Looking for a Mornington Peninsula website design company that delivers strategy-led design with real-world results?
Get in touch. We’d love to help bring your next project to life.