Australian Memorial Supplies

Overview

Australian Memorial Supplies is a wholesale supplier of premium Australian-made memorial products, servicing cemeteries, funeral directors and industry professionals across Australia and New Zealand. Their product range includes ceramic photo memorials, stainless steel plaques, bronze and granite plaques, ornamental ceramics and memorial pet rocks.

We were engaged to rebrand the business and design a new website that would simplify their product offering, modernise their visual identity and create a clearer, more professional digital presence. The project included logo design, website design, copywriting, domain migration, hosting setup and new business card artwork — delivering a complete brand refresh from the ground up.

Our Approach

We began with an in-person consultation - gaining valuable insight into their production processes, customer base and product range. Understanding the physical scale and detail of their memorial products informed both the structure and tone of the new site.

Brand & Visual Identity

We developed two logo concepts, ultimately refining a clean, contemporary identity incorporating subtle leaf motifs and calming natural tones. The aesthetic balanced warmth with restraint — avoiding calligraphic or overly traditional cues while still respecting the industry context.

Digital artwork files were supplied for future use, alongside business card design and print coordination to ensure consistency across touchpoints.

Website Structure & Migration

Working alongside a specialist in website migration, we:

The website architecture was carefully restructured to prioritise usability. Inspired by catalogue-style layouts the client admired, we created clear product groupings with gallery-style navigation that opens cleanly and intuitively.

Product Catalogue & Copywriting

A significant component of the project involved organising and presenting detailed product data — including size variations, material options and finishes — in a format that was easy to scan and professionally presented.

We:

  • Rewrote and structured product descriptions

  • Standardised size formatting and technical specifications

  • Edited and optimised supplied product photography for web

  • Sourced complementary imagery to soften the presentation

The result was a clean, functional catalogue system that communicates quality without unnecessary ornamentation.

The Challenge

The website required consolidation and restructuring, eliminating redundant content, introducing new product ranges and creating a more intuitive user experience.

The business operates within a sensitive industry where clarity, professionalism and trust are paramount. The new website needed to:

  • Simplify and restructure a large catalogue of product variations and sizes

  • Present detailed specifications clearly (dimensions, finishes, materials)

  • Appeal to trade clients while remaining accessible to public enquiries

  • Avoid an overly “old-world” or ornamental aesthetic

  • Feel clean, calm and modern - without becoming cold or clinical

Additionally, the business required domain redirection from their previous website, ensuring a smooth transition without losing recognition or traffic.

The Results

The new Australian Memorial Supplies website delivers clarity, professionalism and ease of use in an industry where those qualities are essential.

The rebrand and website now provide:

  • A modern, cohesive visual identity

  • A simplified and structured product catalogue

  • Clear technical specifications presented consistently

  • Improved enquiry pathways for trade and public clients

  • A streamlined domain presence under one unified brand

By reducing visual clutter and restructuring complex product information, the business now presents as established, reliable and efficient — reinforcing their premium positioning and Australian-made credibility.

Work With Us

If your business has outgrown its website — or if your product range has become difficult to navigate — a strategic restructure can transform how customers experience your brand.

We specialise in simplifying complexity. From rebranding and migration to catalogue restructuring and technical copywriting, we create clean, considered digital platforms that reflect your professionalism and support long-term growth.

Let’s build something clearer, stronger and easier to use.

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